Introducing Cadillac Dealerships' Luxe, New Design
Published Monday, 20 June, 2011 by Motor Werks Cadillac of Barrington. Categories: Community Events, News.
Cadillac has been talking about their new customer service initiative, "Defining Moments" for a while, now. Part of how they're planning to redefine customers' luxury car-buying experience is by rolling out a new interior design for dealerships.
Created by none other than Gensler architects and Cadillac designers, the luxe, new showroom is based on an open, well lit concept that allows prospective buyers to more easily interact with the cars and dealership staff. Punching…